A complete guide to property investment in Rugby.
Last updated: 3 November 2025
Rugby offers a balanced property market, with a mix of affordability and steady demand. The price-to-income ratio sits at 4.9, which suggests that buying here is more accessible than in many other towns. Rental investors will note the 5.5% average yield, which is respectable and supported by a strong presence of private renters in the 69th percentile. The market is active, with 1,212 annual sales and properties typically spending 49 days on the market before selling.
Capital growth over the last three years has been positive at 10.2%, though the most recent year saw a change by -1.0%. This points to a market that has grown but is currently taking a breather, potentially offering opportunities for buyers looking for value.
Median price per sq ft
£294 / sq ft
Average rental yield
5.5%
Capital growth (1y)
-1.0%
Sales in past year
1,212
* Property stats calculated for last full calendar year (2024).
Live prices in Rugby, West Midlands
* Extreme prices clipped for legibility
Median price
£317,000
25% of properties below...
£210,000
75% of properties below...
£440,000
Most expensive property
£1,450,000
Live listings
595
Median days on market
49
Looking ahead, Rugby's property market seems set for stability rather than dramatic growth. The annualised growth rate over three years is 3.3%, which is neither rapid nor stagnant. With a large proportion of private renters and families in the area, demand for both houses and flats should remain solid, especially given the current asking rents of £1,300 for a 3-bedroom house and £875 for a 2-bedroom flat.
Given the current affordability and reasonable yields, I expect investors will continue to see Rugby as a sensible choice. However, with recent capital growth changes, the days of quick wins may be on hold for now. Investors should focus on long-term income and gradual appreciation rather than short-term speculation.
Average yield (%)
* 2025 data for YTD
Median price per sq ft (£/sq ft)
* 2025 data for YTD
Investment properties in Rugby, West Midlands

£130,000 - Guide Price
2 bedroom flat for sale
Dunchurch Road, Rugby

£310,000 - Guide Price
4 bedroom semi-detached house for sale
Roper Close, Hilmorton, Rugby

£150,000 - Guide Price
2 bedroom flat for sale
Osier Close, Rugby

£350,000 - Offers Over
4 bedroom terraced house for sale
Park Road, Rugby

£500,000 - Offers Over
4 bedroom detached house for sale
Wordsworth Road, Shakespeare Garden...

£125,000
2 bedroom apartment for sale
Flaxdown Gardens, Rugby, CV23

£230,000 - Guide Price
2 bedroom bungalow for sale
50 Cromwell Road, Hillmorton, Rugby...
Median discounts are small, suggesting a competitive market.
• Median discount: £1,000
• 1 in 4 properties sell at > £7,000 below asking
• 1 in 10 properties sell at > £14,990 below asking
In percentage terms:
• Median discount of 0.5%
• 25% of properties discounted by > 2.6%
• 10% of properties discounted by > 4.6%
Top postcodes for rental yield and (annualised) capital growth
GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:
HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.
Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.
Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.
GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.
Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.
HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.
Data is updated continuously, matched across sources and rigorously validated.