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Property investment stats for Rugby, West Midlands

A complete guide to property investment in Rugby.

Last updated: 18 September 2025

Investment summary

Rugby offers a balanced property market, with a mix of affordability and steady demand. The price-to-income ratio sits at 4.9, which suggests that buying here is more accessible than in many other towns. Rental investors will note the 5.5% average yield, which is respectable and supported by a strong presence of private renters in the 69th percentile. The market is active, with 1,212 annual sales and properties typically spending 46 days on the market before selling.

Capital growth over the last three years has been positive at 10.2%, though the most recent year saw a change by -1.0%. This points to a market that has grown but is currently taking a breather, potentially offering opportunities for buyers looking for value.

Image of Rugby, West Midlands

Key investment stats for Rugby

Median price per sq ft

£294 / sq ft

Average rental yield

5.5%

Capital growth (1y)

-1.0%

Sales in past year

1,212

* Property stats calculated for last full calendar year (2024).

Live property stats in Rugby

Live prices in Rugby, West Midlands

* Extreme prices clipped for legibility

Properties for sale

Median price

£325,000

25% of properties below...

£210,000

75% of properties below...

£445,000

Most expensive property

£1,450,000

Live listings

547

Median days on market

46

Should you invest in Rugby?

Opportunities

  • The average rental yield of 5.5% is attractive, and the top postcode district offers an even higher yield of 5.7%.
  • With the current median asking sale price for a 3-bedroom house at £309,975, affordability is a draw for families and first-time buyers.
  • The market's liquidity is healthy, with properties selling in an average of 46 days and a modest median discount of £1,000 (the typical achieved discount).

Risks

  • Capital growth over the past year has changed by -1.0%, which could signal a pause in the market's upward momentum.
  • The rent-to-income ratio is 19.0%, so some renters may feel stretched if rents rise further.
  • Although demand is steady, the market could become more competitive if supply increases or if borrowing costs change.

Outlook

Looking ahead, Rugby's property market seems set for stability rather than dramatic growth. The annualised growth rate over three years is 3.3%, which is neither rapid nor stagnant. With a large proportion of private renters and families in the area, demand for both houses and flats should remain solid, especially given the current asking rents of £1,322 for a 3-bedroom house and £895 for a 2-bedroom flat.

Given the current affordability and reasonable yields, I expect investors will continue to see Rugby as a sensible choice. However, with recent capital growth changes, the days of quick wins may be on hold for now. Investors should focus on long-term income and gradual appreciation rather than short-term speculation.

Live properties in Rugby

Investment properties in Rugby, West Midlands

3 bedroom terraced house for sale
41% below median price

£140,000 - Offers in Excess of

3 bedroom terraced house for sale

Lawford Road, Rugby, Warwickshire, ...

Properties needing refurbishment in Rugby, West Midlands
Needs Refurb
2 bedroom apartment for sale
On market for 177 days

£140,000

2 bedroom apartment for sale

Flaxdown Gardens, Warwickshire, Cot...

Slow to sell properties in Rugby, West Midlands
Slow to Sell
1 bedroom end of terrace house for sale
Reduced by 12%

£140,000

1 bedroom end of terrace house for sale

Little Church Street, Rugby

Big price drop properties in Rugby, West Midlands
Big Price Drop
4 bedroom terraced house for sale
High yield opportunity

£350,000 - Offers Over

4 bedroom terraced house for sale

Park Road, Rugby

HMO properties in Rugby, West Midlands
HMO
2 bedroom semi-detached house for sale
658 sq ft

£270,000 - Guide Price

2 bedroom semi-detached house for sale

Caradon Way, Houlton, Rugby

Properties with planning granted in Rugby, West Midlands
Planning Granted
2 bedroom flat for sale
42% below median price

£146,500 - Offers in Region of

2 bedroom flat for sale

Avocet Close, Coton Meadows, Rugby

Low price-per-sq-ft properties in Rugby, West Midlands
Low Price per Sq Ft
3 bedroom terraced house for sale
7% below median price

£180,000 - Guide Price

3 bedroom terraced house for sale

Jackson Road, Rugby, Warwickshire, ...

Auction properties in Rugby, West Midlands
Auction

Achieved vs asking prices

Key takeaway: Seller's market

Median discounts are small, suggesting a competitive market.

Headline stats

• Median discount: £1,000

• 1 in 4 properties sell at > £7,000 below asking

• 1 in 10 properties sell at > £14,990 below asking

In percentage terms:

• Median discount of 0.5%

• 25% of properties discounted by > 2.6%

• 10% of properties discounted by > 4.6%

Best places to invest in Rugby

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1CV215.7%2.4%£261 / sq ft
2CV235.2%4.1%£327 / sq ft
3CV225.1%3.3%£307 / sq ft
4NN64.5%3.2%£315 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.