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Property investment stats for Gainsborough, East Midlands

A complete guide to property investment in Gainsborough.

Last updated: 18 September 2025

Investment summary

Gainsborough offers investors a mix of affordability and steady growth, making it a notable option within the East Midlands. The area’s median price per square foot of £163 per sq ft and a price-to-income ratio of 3.7 highlight a market that remains accessible for both first-time buyers and investors. Rental demand is underpinned by a private rented housing percentile in the 78th percentile, suggesting a higher proportion of renters compared to most of Britain. The average rental yield of 5.7% adds further appeal, especially for those seeking income-generating properties.

Image of Gainsborough, East Midlands

Key investment stats for Gainsborough

Median price per sq ft

£163 / sq ft

Average rental yield

5.7%

Capital growth (1y)

0.7%

Sales in past year

328

* Property stats calculated for last full calendar year (2024).

Live property stats in Gainsborough

Live prices in Gainsborough, East Midlands

* Extreme prices clipped for legibility

Properties for sale

Median price

£180,000

25% of properties below...

£118,625

75% of properties below...

£239,995

Most expensive property

£1,195,000

Live listings

296

Median days on market

51

Should you invest in Gainsborough?

Opportunities

  • Investors can benefit from strong rental yields of 5.7%, which are competitive for the region.
  • The median asking sale price for a 3-bedroom house is £199,995, and the median asking rent is £795, providing attractive entry points for buy-to-let.
  • Gainsborough's capital growth over 3 years of 16.8% shows the potential for long-term appreciation alongside income.

Risks

  • The unemployment rate is in the 92nd percentile, which may impact tenant stability and local demand.
  • Gainsborough has a degree-educated population in the 4th percentile and professionals and managers in the 5th percentile, which could affect the area’s long-term economic prospects.
  • Social rented housing is in the 78th percentile, indicating a significant proportion of subsidised tenants, which may influence local rental dynamics.

Outlook

Over the next year, Gainsborough is likely to remain attractive for investors seeking both yield and capital growth. With annualised growth over 3 years at 5.3% and a 1-year capital growth of 0.7%, the area demonstrates resilience and steady upward movement. The days on market at 51 days and annual sales of 328 suggest a market with reasonable liquidity, neither overheated nor stagnant.

Affordability remains a key strength, supported by a rent-to-income ratio of 18.9% and accessible asking prices for both houses and flats. Gainsborough’s private rented sector is robust, but investors should keep an eye on local employment trends and tenant profiles. Barring any major economic shocks, the fundamentals point to continued stable performance.

Live properties in Gainsborough

Investment properties in Gainsborough, East Midlands

3 bedroom semi-detached house for sale
On market for 169 days

£195,000 - Offers in Region of

3 bedroom semi-detached house for sale

25 Claythorne Drive, Gainsborough

Slow to sell properties in Gainsborough, East Midlands
Slow to Sell
2 bedroom semi-detached house for sale
Reduced by 14%

£60,000 - Guide Price

2 bedroom semi-detached house for sale

Dog And Duck Lane, Morton

Big price drop properties in Gainsborough, East Midlands
Big Price Drop
6 bedroom terraced house for sale
High yield opportunity

£230,000 - Offers in Region of

6 bedroom terraced house for sale

Lea Road, Gainsborough, DN21

HMO properties in Gainsborough, East Midlands
HMO
4 bedroom semi-detached house for sale
16% below median price

£175,000

4 bedroom semi-detached house for sale

Sunningdale Way, Gainsborough, Linc...

Low price-per-sq-ft properties in Gainsborough, East Midlands
Low Price per Sq Ft

Achieved vs asking prices

Key takeaway: Balanced market

On average, properties sell slightly below asking; careful comp analysis is key.

Headline stats

• Median discount: £2,000

• 1 in 4 properties sell at > £5,000 below asking

• 1 in 10 properties sell at > £8,250 below asking

In percentage terms:

• Median discount of 1.5%

• 25% of properties discounted by > 3.7%

• 10% of properties discounted by > 7.1%

Best places to invest in Gainsborough

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1DN215.2%2.9%£180 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.