A complete guide to property investment in East Cowes.
Last updated: 18 September 2025
East Cowes presents a mixed picture for property investors, with a blend of affordability and moderate rental yields. The area’s price-to-income ratio of 5.2 suggests that buying property here is relatively accessible compared to many parts of the South East. Rental demand is supported by a high proportion of private rented housing, sitting in the 74th percentile nationally, and a typical rent-to-income ratio of 25.4%. The median price per square foot stands at £269 per sq ft, with three-bedroom houses and two-bedroom flats listed at £249,750 and £227,475 respectively.
Recent capital growth has been volatile, with a one-year change of -10.0% but a three-year growth of 11.2%, annualised at 3.6%. Liquidity appears reasonable, as properties typically spend 65 days on the market and there are 118 sales annually.
Median price per sq ft
£269 / sq ft
Average rental yield
4.7%
Capital growth (1y)
-10.0%
Sales in past year
118
* Property stats calculated for last full calendar year (2024).
Live prices in East Cowes, South East
* Extreme prices clipped for legibility
Median price
£245,000
25% of properties below...
£199,999
75% of properties below...
£327,500
Most expensive property
£2,500,000
Live listings
122
Median days on market
65
Looking ahead, East Cowes is likely to remain attractive for yield-focused investors given the strong rental yields of 4.7% and the area’s ongoing rental demand. The affordability of homes, reflected in the 5.2 ratio and accessible asking prices, may continue to support steady interest from both first-time buyers and landlords.
However, the recent one-year capital growth figure of -10.0% suggests investors should take a cautious approach if their primary aim is short-term price appreciation. The market’s liquidity, with properties taking 65 days to sell, means investors should be prepared for moderate transaction times. Overall, East Cowes offers a solid option for those prioritising income over rapid capital gains, with a stable but not spectacular outlook for the next year.
Average yield (%)
* 2025 data for YTD
Median price per sq ft (£/sq ft)
* 2025 data for YTD
Investment properties in East Cowes, South East
£310,000
3 bedroom bungalow for sale
Connaught Road, East Cowes
£208,000
3 bedroom semi-detached house for sale
Orchard Road, East Cowes
£190,000 - Offers Over
3 bedroom terraced house for sale
Kingston Road, East Cowes, Isle of ...
On average, properties sell slightly below asking; careful comp analysis is key.
• Median discount: £5,000
• 1 in 4 properties sell at > £9,950 below asking
• 1 in 10 properties sell at > £14,091 below asking
In percentage terms:
• Median discount of 2.4%
• 25% of properties discounted by > 4.0%
• 10% of properties discounted by > 5.6%
Top postcodes for rental yield and (annualised) capital growth
GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:
HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.
Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.
Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.
GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.
Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.
HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.
Data is updated continuously, matched across sources and rigorously validated.