All investment areas

Property investment stats for East Cowes, South East

A complete guide to property investment in East Cowes.

Last updated: 18 September 2025

Investment summary

East Cowes presents a mixed picture for property investors, with a blend of affordability and moderate rental yields. The area’s price-to-income ratio of 5.2 suggests that buying property here is relatively accessible compared to many parts of the South East. Rental demand is supported by a high proportion of private rented housing, sitting in the 74th percentile nationally, and a typical rent-to-income ratio of 25.4%. The median price per square foot stands at £269 per sq ft, with three-bedroom houses and two-bedroom flats listed at £249,750 and £227,475 respectively.

Recent capital growth has been volatile, with a one-year change of -10.0% but a three-year growth of 11.2%, annualised at 3.6%. Liquidity appears reasonable, as properties typically spend 65 days on the market and there are 118 sales annually.

Image of East Cowes, South East

Key investment stats for East Cowes

Median price per sq ft

£269 / sq ft

Average rental yield

4.7%

Capital growth (1y)

-10.0%

Sales in past year

118

* Property stats calculated for last full calendar year (2024).

Live property stats in East Cowes

Live prices in East Cowes, South East

* Extreme prices clipped for legibility

Properties for sale

Median price

£245,000

25% of properties below...

£199,999

75% of properties below...

£327,500

Most expensive property

£2,500,000

Live listings

122

Median days on market

65

Should you invest in East Cowes?

Opportunities

  • Investors can achieve strong rental yields of 4.7%, with the top-performing postcode offering 4.8%.
  • The relatively high proportion of private renters (74th percentile) suggests ongoing demand for rental properties.
  • The current median asking price for a three-bedroom house (£249,750) and a two-bedroom flat (£227,475) both point to accessible entry points for investors focused on affordability.

Risks

  • The area has seen capital values change by -10.0% over the past year, which may concern investors seeking short-term price stability.
  • The achieved price is typically £5,000 (the typical achieved discount) below asking, indicating buyers may have room to negotiate but also suggesting some market softness.
  • Demographic trends show a high proportion of older residents (75th percentile for 60+), which could affect future rental demand and market dynamics.

Outlook

Looking ahead, East Cowes is likely to remain attractive for yield-focused investors given the strong rental yields of 4.7% and the area’s ongoing rental demand. The affordability of homes, reflected in the 5.2 ratio and accessible asking prices, may continue to support steady interest from both first-time buyers and landlords.

However, the recent one-year capital growth figure of -10.0% suggests investors should take a cautious approach if their primary aim is short-term price appreciation. The market’s liquidity, with properties taking 65 days to sell, means investors should be prepared for moderate transaction times. Overall, East Cowes offers a solid option for those prioritising income over rapid capital gains, with a stable but not spectacular outlook for the next year.

Live properties in East Cowes

Investment properties in East Cowes, South East

3 bedroom bungalow for sale
41% below median price

£310,000

3 bedroom bungalow for sale

Connaught Road, East Cowes

Properties needing refurbishment in East Cowes, South East
Needs Refurb
3 bedroom semi-detached house for sale
On market for 177 days

£208,000

3 bedroom semi-detached house for sale

Orchard Road, East Cowes

Slow to sell properties in East Cowes, South East
Slow to Sell
3 bedroom terraced house for sale
37% below median price

£190,000 - Offers Over

3 bedroom terraced house for sale

Kingston Road, East Cowes, Isle of ...

Low price-per-sq-ft properties in East Cowes, South East
Low Price per Sq Ft

Achieved vs asking prices

Key takeaway: Balanced market

On average, properties sell slightly below asking; careful comp analysis is key.

Headline stats

• Median discount: £5,000

• 1 in 4 properties sell at > £9,950 below asking

• 1 in 10 properties sell at > £14,091 below asking

In percentage terms:

• Median discount of 2.4%

• 25% of properties discounted by > 4.0%

• 10% of properties discounted by > 5.6%

Best places to invest in East Cowes

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1PO324.8%3.3%£270 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.