Property investment stats for Cirencester, South West

• The area offers 4.8% average rental yields, which are solid for a location with moderate capital growth.
• Investors can find a reasonable level of affordability, as shown by the 6.0 price-to-income ratio and the £365 per sq ft median price per square foot.
• The private rented sector is in the middle of the national range, suggesting a stable tenant base and consistent demand.

• Capital growth over the past year changed by -2.3%, which may concern investors seeking short-term appreciation.
• The proportion of owner-occupied housing is in the 24th percentile, which could signal a less stable long-term owner base and more reliance on renters.
• The market for families is limited, as the families household percentile is only in the 21st percentile compared to other areas.

Looking ahead, Cirencester is likely to continue its trend of moderate, steady growth rather than rapid change. The three-year capital growth figure of 11.6% and an annualised rate of 3.7% suggest a market that rewards patience rather than speculation. Rental demand should remain consistent, given the private rented sector’s position and the area’s appeal to single occupiers and young adults, who are both strongly represented.

Affordability metrics, such as the 6.0 price-to-income ratio and the 24.2% rent-to-income ratio, look sustainable. Liquidity appears reasonable, with homes selling in a median of 65 days and discounts to asking price limited to £2,000 (the typical achieved discount), so investors are unlikely to face major obstacles when entering or exiting the market. Overall, Cirencester looks best suited to investors with a medium- to long-term horizon who value stability and steady returns over rapid gains.