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Property investment stats for Swindon (Swindon), South West

A complete guide to property investment in Swindon.

Last updated: 18 September 2025

Investment summary

Swindon offers a balanced market for property investors, with a mix of affordability and solid rental demand. The price-to-income ratio of 4.5 suggests buying is accessible compared to many other parts of the country, and the rent-to-income ratio of 20.4% points to relatively affordable rents for tenants. Median sale prices for three-bedroom houses are at £299,972, while two-bedroom flats are available at £150,000, making entry points feasible for a range of investors. Rental yields are attractive, with an average of 6.2% and the top postcode district achieving 7.1%.

Liquidity is healthy, with annual sales at 2,331 and properties spending a median of 41 days on the market. The median discount of £2,000 (the typical achieved discount) indicates buyers may have some room to negotiate, but the market remains active and competitive.

Image of Swindon (Swindon), South West

Key investment stats for Swindon

Median price per sq ft

£296 / sq ft

Average rental yield

6.2%

Capital growth (1y)

-0.9%

Sales in past year

2,331

* Property stats calculated for last full calendar year (2024).

Live property stats in Swindon

Live prices in Swindon (Swindon), South West

* Extreme prices clipped for legibility

Properties for sale

Median price

£265,000

25% of properties below...

£180,000

75% of properties below...

£375,000

Most expensive property

£3,300,000

Live listings

1,075

Median days on market

41

Should you invest in Swindon?

Opportunities

  • Rental yields are strong, with an average of 6.2% and the top postcode district achieving 7.1%.
  • The price-to-income ratio of 4.5 and rent-to-income ratio of 20.4% suggest affordability for both buyers and renters, supporting sustained demand.
  • Median sale prices for both houses (£299,972) and flats (£150,000) offer accessible entry points for investors seeking different property types.

Risks

  • One-year capital growth has changed by -0.9%, which could signal some short-term price fluctuations or stagnation.
  • The proportion of degree-educated residents and professionals is in the lower third of the national range, which may affect long-term demand for higher-end properties.
  • The private rented sector is relatively large, in the 69th percentile, which could increase competition among landlords and put pressure on rents.

Outlook

Swindon's property market appears stable, with annualised three-year growth at 3.8% and total capital growth over three years at 12.0%. The combination of solid rental yields and accessible prices is likely to keep investor interest high, particularly from those seeking income rather than short-term capital gains.

The area's demographic profile, with a strong presence of families and younger adults, supports ongoing rental demand. While the recent change in capital growth may give some investors pause, Swindon's affordability and liquidity suggest it will continue to attract buyers and renters alike. Investors who value steady returns and manageable entry costs may find Swindon a compelling choice for the year ahead.

Live properties in Swindon

Investment properties in Swindon (Swindon), South West

3 bedroom semi-detached house for sale
51% below median price

£255,000

3 bedroom semi-detached house for sale

Cranmore Avenue, Swindon, SN3

Properties needing refurbishment in Swindon (Swindon), South West
Needs Refurb
2 bedroom terraced house for sale
42% below median price

£238,750 - Offers in Excess of

2 bedroom terraced house for sale

Edinburgh Street, Swindon, SN2

Priced to sell properties in Swindon (Swindon), South West
Priced to Sell
2 bedroom maisonette for sale
On market for 177 days

£120,000 - Offers Over

2 bedroom maisonette for sale

Swindon, Wiltshire, SN2

Slow to sell properties in Swindon (Swindon), South West
Slow to Sell
1 bedroom apartment for sale
Reduced by 16%

£190,000 - Guide Price

1 bedroom apartment for sale

Lowry Way, Old Town, Swindon, Wilts...

Big price drop properties in Swindon (Swindon), South West
Big Price Drop
4 bedroom terraced house for sale
High yield opportunity

£300,000 - Guide Price

4 bedroom terraced house for sale

William Street, Swindon, SN1

HMO properties in Swindon (Swindon), South West
HMO
5 bedroom detached house for sale
2,093 sq ft

£540,000 - Guide Price

5 bedroom detached house for sale

Covingham, Swindon, SN3

Properties with planning granted in Swindon (Swindon), South West
Planning Granted
4 bedroom coach house for sale
46% below median price

£300,000

4 bedroom coach house for sale

Melstock Road, Swindon

Low price-per-sq-ft properties in Swindon (Swindon), South West
Low Price per Sq Ft
2 bedroom terraced house for sale
45% below median price

£100,000 - Guide Price

2 bedroom terraced house for sale

Staverton Way, Swindon, Wiltshire, ...

Auction properties in Swindon (Swindon), South West
Auction

Achieved vs asking prices

Key takeaway: Seller's market

Buyers should not expect big bargains — discounts are marginal.

Headline stats

• Median discount: £2,000

• 1 in 4 properties sell at > £6,250 below asking

• 1 in 10 properties sell at > £10,000 below asking

In percentage terms:

• Median discount of 0.8%

• 25% of properties discounted by > 2.4%

• 10% of properties discounted by > 4.2%

Best places to invest in Swindon

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1SN17.1%3.1%£283 / sq ft
2SN26.1%4.9%£275 / sq ft
3SN255.8%3.6%£297 / sq ft
4SN35.5%4.3%£318 / sq ft
5SN55.4%4.0%£328 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.