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Property investment stats for Marlborough, South West

A complete guide to property investment in Marlborough.

Last updated: 3 November 2025

Investment summary

Marlborough stands out for its mix of historic charm and steady property market. The area’s housing market is not especially fast-moving, with properties taking an average of 98 days to sell, and a relatively modest number of transactions at 105 per year. The average price per square foot sits at £387 per sq ft, which is moderate for the region. Affordability is reasonable, with a price-to-income ratio of 6.1, making it accessible to a range of buyers.

Image of Marlborough, South West

Key investment stats for Marlborough

Median price per sq ft

£387 / sq ft

Average rental yield

3.6%

Capital growth (1y)

-3.8%

Sales in past year

105

* Property stats calculated for last full calendar year (2024).

Live property stats in Marlborough

Live prices in Marlborough, South West

* Extreme prices clipped for legibility

Properties for sale

Median price

£470,000

25% of properties below...

£300,000

75% of properties below...

£700,000

Most expensive property

£1,895,000

Live listings

108

Median days on market

98

Should you invest in Marlborough?

Opportunities

  • The area’s rental market offers stable returns, with an average rental yield of 3.6% and the top postcode district achieving 3.5%.
  • Median asking prices for a 3-bedroom house and a 2-bedroom flat are £450,000 and £222,500, respectively, which may appeal to buyers targeting different segments.
  • The population is highly educated and professional, with both degree-educated and professionals/managers in the upper half of national percentiles, supporting demand for quality homes.

Risks

  • Capital growth over the last year has changed by -3.8%, which could make short-term gains harder to achieve.
  • Properties are taking around 98 days to sell, so liquidity is not especially high.
  • The area has a high student population (in the 95th percentile), which could lead to more transient rental demand and potential void periods.

Outlook

Looking ahead, Marlborough’s property market seems set for stability rather than rapid growth. The three-year capital growth stands at 5.3%, which annualises to 1.7%, suggesting slow but positive progress for those with a long-term view. Rental yields are steady at 3.6%, and the median discount of £5,475 (the typical achieved discount) means buyers may have some room to negotiate.

Affordability measures, such as a rent-to-income ratio of 25.1%, indicate that rents remain manageable for most tenants. The area’s strong professional and student base could help underpin demand, but investors should be prepared for longer selling times and moderate liquidity. Overall, Marlborough offers a safe but unspectacular environment for property investors who value stability over short-term returns.

Live properties in Marlborough

Investment properties in Marlborough, South West

4 bedroom terraced house for sale
46% below median price

£525,000 - Guide Price

4 bedroom terraced house for sale

High Street, Marlborough, Wiltshire

Properties needing refurbishment in Marlborough, South West
Needs Refurb
1 bedroom apartment for sale
On market for 173 days

£90,000 - Guide Price

1 bedroom apartment for sale

Kelham Gardens, Marlborough, Wiltsh...

Slow to sell properties in Marlborough, South West
Slow to Sell
1 bedroom apartment for sale
Reduced by 12%

£110,000 - Guide Price

1 bedroom apartment for sale

Churchill Court, Kelham Gardens, Ma...

Big price drop properties in Marlborough, South West
Big Price Drop
4 bedroom detached house for sale
2,768 sq ft

£1,150,000 - Guide Price

4 bedroom detached house for sale

Chopping Knife Lane, Marlborough, W...

Properties with planning granted in Marlborough, South West
Planning Granted
1 bedroom apartment for sale
53% below median price

£135,000 - Guide Price

1 bedroom apartment for sale

River Park, Marlborough, Wiltshire,...

Low price-per-sq-ft properties in Marlborough, South West
Low Price per Sq Ft

Achieved vs asking prices

Key takeaway: Balanced market

Discounts exist, but they won't transform deal economics on their own.

Headline stats

• Median discount: £5,475

• 1 in 4 properties sell at > £10,000 below asking

• 1 in 10 properties sell at > £19,985 below asking

In percentage terms:

• Median discount of 1.8%

• 25% of properties discounted by > 3.4%

• 10% of properties discounted by > 5.0%

Best places to invest in Marlborough

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1SN83.5%2.8%£395 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.