Property investment stats for Wroughton, South West

• Rental yields are appealing, with an average rental yield of 4.7% and the top-performing postcode district achieving 5.0%.
• Properties tend to sell quickly, averaging 42 days on the market, which suggests decent liquidity for investors who want to move in and out of the area.
• The current median discount of £4,000 (the typical achieved discount) indicates buyers may have room to negotiate on price.

• The private rented sector is in the 2nd percentile nationally, so finding tenants could be challenging for buy-to-let investors.
• The population is heavily skewed toward those aged 60 and over, with this group in the 97th percentile, which may dampen future rental demand and limit long-term growth.
• The student and young professional populations are both well below national averages, reducing the pool of typical renters.

Wroughton’s property market is likely to remain calm and stable, with little volatility expected over the next year. The dominance of older owner-occupiers and a low proportion of renters means demand for rental properties will probably stay subdued. Investors should not expect rapid price appreciation, especially given the capital growth of -1.9% over the past year, but the longer-term three-year growth of 13.4% shows some resilience.

For those targeting yield rather than capital gains, the average rental yield of 4.7% is a bright spot, though the limited size of the rental market means careful tenant selection is crucial. Overall, Wroughton offers a measured, low-risk environment, but opportunities for significant short-term gains are limited.