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Property investment stats for Westminster, South West London

A complete guide to property investment in Westminster.

Last updated: 18 September 2025

Investment summary

Westminster sits at the heart of London’s property market, known for its high demand and rarefied supply. The area is dominated by private and social rented housing, with owner-occupation exceptionally low in the 4th percentile compared to the rest of Britain. Median asking prices are among the highest in the country, with a 3-bedroom house at £2,375,000 and a 2-bedroom flat at £1,200,000, reflecting the district’s global appeal and exclusivity. Rents are similarly elevated, with a 3-bedroom house commanding £5,475 and a 2-bedroom flat at £4,758.

Image of Westminster, South West London

Key investment stats for Westminster

Median price per sq ft

£1,064 / sq ft

Average rental yield

4.9%

Capital growth (1y)

-22.3%

Sales in past year

212

* Property stats calculated for last full calendar year (2024).

Live property stats in Westminster

Live prices in Westminster, South West London

* Extreme prices clipped for legibility

Properties for sale

Median price

£1,100,000

25% of properties below...

£700,000

75% of properties below...

£1,896,250

Most expensive property

£24,000,000

Live listings

612

Median days on market

111

Should you invest in Westminster?

Opportunities

  • Rental yields are robust for prime London, with the average at 4.9%, and the top postcode district also delivering 4.9%.
  • The large student and young professional population (both in the 90th percentile or higher) supports consistent rental demand.
  • Liquidity is reasonable for the area, with annual sales at 212 and properties spending an average of 111 days on the market.

Risks

  • Capital growth over the past year has changed by -22.3%, which may concern those seeking short-term gains.
  • The price-to-income and rent-to-income ratios of 11.6 and 54.1% respectively, signal affordability pressures even by London standards.
  • The median gap between achieved and asking prices is £30,000 (the typical achieved discount), suggesting buyers are negotiating harder or sellers are adjusting expectations.

Outlook

Westminster’s property market is likely to remain stable over the next year, supported by a high proportion of renters and a steady influx of young, degree-educated professionals. While the annualised capital growth over three years sits at 0.9%, the recent 1-year change of -22.3% could signal a period of price adjustment or consolidation rather than rapid appreciation.

Affordability will continue to be a challenge, given the 11.6 price-to-income and 54.1% rent-to-income ratios, but rental demand should remain resilient. Investors should not expect rapid capital growth in the near term, but the area’s long-term stability and prestige are likely to underpin values. Liquidity should remain reasonable, as evidenced by the current 111 days to sell and 212 annual transactions. Westminster will likely continue to appeal to those valuing security and rental demand over quick wins.

Live properties in Westminster

Investment properties in Westminster, South West London

3 bedroom apartment for sale
30% below median price

£650,000 - Offers in Excess of

3 bedroom apartment for sale

Tachbrook Street, London, SW1V

Properties needing refurbishment in Westminster, South West London
Needs Refurb
1 bedroom flat for sale
On market for 177 days

£700,000

1 bedroom flat for sale

Westminster Palace Gardens, SW1P

Slow to sell properties in Westminster, South West London
Slow to Sell
3 bedroom apartment for sale
Reduced by 16%

£2,000,000

3 bedroom apartment for sale

Evelyn Mansions, Carlisle Place SW1...

Big price drop properties in Westminster, South West London
Big Price Drop
3 bedroom flat for sale
48% below median price

£850,000 - Offers in Excess of

3 bedroom flat for sale

Rosscourt Mansions, Westminster, Lo...

Low price-per-sq-ft properties in Westminster, South West London
Low Price per Sq Ft

Achieved vs asking prices

Key takeaway: Buyer's market

Negotiation is the norm — most buyers achieve a meaningful discount.

Headline stats

• Median discount: £30,000

• 1 in 4 properties sell at > £66,250 below asking

• 1 in 10 properties sell at > £100,000 below asking

In percentage terms:

• Median discount of 4.2%

• 25% of properties discounted by > 6.8%

• 10% of properties discounted by > 10.1%

Best places to invest in Westminster

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1SW1P4.9%1.0%£1,057 / sq ft
2SW1V4.8%0.6%£1,087 / sq ft
3SW1H3.8%--
4SW1E3.4%--

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.