A complete guide to property investment in Reading.
Last updated: 18 September 2025
Reading is a lively market for property investors, shaped by its strong student presence and high proportion of private renters. The area’s owner-occupation is lower than most of Britain, but that fits the local profile: a young, mobile population, with a student population in the 93rd percentile and a large share of residents in their twenties and thirties. Rental demand is robust, underpinned by these demographics and reflected in a rental yield of 6.8%. Prices are relatively accessible, with a price-to-income ratio of 4.9 and a median price per square foot of £410 per sq ft.
Liquidity is decent, with properties spending a median of 51 days on the market and a steady volume of 2,181 annual sales. The achieved minus asking price sits at £2,500 (the typical achieved discount), suggesting a slight discount for buyers.
Median price per sq ft
£410 / sq ft
Average rental yield
6.8%
Capital growth (1y)
-2.7%
Sales in past year
2,181
* Property stats calculated for last full calendar year (2024).
Live prices in Reading, South East
* Extreme prices clipped for legibility
Median price
£350,000
25% of properties below...
£240,000
75% of properties below...
£530,000
Most expensive property
£11,500,000
Live listings
1,149
Median days on market
51
Looking ahead, Reading’s fundamentals remain appealing for investors who value income and liquidity. The annualised growth over 3 years of 2.2% suggests steady, if unspectacular, longer-term price appreciation. Rental demand is unlikely to falter, given the area’s high student and young professional populations, both well above national averages.
Affordability for buyers and renters is reasonable for the South East, with a rent-to-income ratio of 23.3% and accessible asking prices for both houses and flats (£425,000 for a three-bedroom house, £260,000 for a two-bedroom flat). Investors should expect Reading to continue performing as a solid, income-driven market, even if short-term price growth stays muted.
Average yield (%)
* 2025 data for YTD
Median price per sq ft (£/sq ft)
* 2025 data for YTD
Investment properties in Reading, South East
£450,000 - Guide Price
4 bedroom terraced house for sale
Tilehurst Road, Reading, RG30
£150,000
1 bedroom retirement property for sale
Emmbrook Court, Reading, RG6
£150,000 - Guide Price
1 bedroom apartment for sale
Belgravia Court, Reading
£375,000
4 bedroom terraced house for sale
Town Centre - Franklin Street, Read...
£925,000 - Guide Price
6 bedroom detached house for sale
The Mount, Reading
£70,000 - Guide Price
1 bedroom apartment for sale
Milward Court, Warwick Road, Readin...
£120,000 - Guide Price
2 bedroom flat for sale
Bath Road, Reading, RG1
Asking and achieved prices are broadly aligned — little negotiation room on average.
• Median discount: £2,500
• 1 in 4 properties sell at > £10,000 below asking
• 1 in 10 properties sell at > £19,000 below asking
In percentage terms:
• Median discount of 0.9%
• 25% of properties discounted by > 2.6%
• 10% of properties discounted by > 4.6%
Top postcodes for rental yield and (annualised) capital growth
GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:
HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.
Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.
Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.
GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.
Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.
HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.
Data is updated continuously, matched across sources and rigorously validated.