All investment areas

Property investment stats for Reading, South East

A complete guide to property investment in Reading.

Last updated: 18 September 2025

Investment summary

Reading is a lively market for property investors, shaped by its strong student presence and high proportion of private renters. The area’s owner-occupation is lower than most of Britain, but that fits the local profile: a young, mobile population, with a student population in the 93rd percentile and a large share of residents in their twenties and thirties. Rental demand is robust, underpinned by these demographics and reflected in a rental yield of 6.8%. Prices are relatively accessible, with a price-to-income ratio of 4.9 and a median price per square foot of £410 per sq ft.

Liquidity is decent, with properties spending a median of 51 days on the market and a steady volume of 2,181 annual sales. The achieved minus asking price sits at £2,500 (the typical achieved discount), suggesting a slight discount for buyers.

Image of Reading, South East

Key investment stats for Reading

Median price per sq ft

£410 / sq ft

Average rental yield

6.8%

Capital growth (1y)

-2.7%

Sales in past year

2,181

* Property stats calculated for last full calendar year (2024).

Live property stats in Reading

Live prices in Reading, South East

* Extreme prices clipped for legibility

Properties for sale

Median price

£350,000

25% of properties below...

£240,000

75% of properties below...

£530,000

Most expensive property

£11,500,000

Live listings

1,149

Median days on market

51

Should you invest in Reading?

Opportunities

  • The strong rental yields of 6.8% and a top postcode district yield of 7.2% make Reading attractive for income-focused investors.
  • High rental demand is supported by a large student population and a high share of young professionals, both well above national averages.
  • The area’s private rented sector is in the 84th percentile, supporting consistent tenant demand and low risk of voids.

Risks

  • The capital growth over 1 year of -2.7% shows prices have changed by a modest amount, so short-term capital gains may be limited.
  • Owner-occupation is in the 25th percentile, which could mean less stability if rental dynamics shift or policy changes affect landlords.
  • The median achieved minus asking price of £2,500 (the typical achieved discount) indicates sellers may need to price competitively to secure a sale.

Outlook

Looking ahead, Reading’s fundamentals remain appealing for investors who value income and liquidity. The annualised growth over 3 years of 2.2% suggests steady, if unspectacular, longer-term price appreciation. Rental demand is unlikely to falter, given the area’s high student and young professional populations, both well above national averages.

Affordability for buyers and renters is reasonable for the South East, with a rent-to-income ratio of 23.3% and accessible asking prices for both houses and flats (£425,000 for a three-bedroom house, £260,000 for a two-bedroom flat). Investors should expect Reading to continue performing as a solid, income-driven market, even if short-term price growth stays muted.

Live properties in Reading

Investment properties in Reading, South East

4 bedroom terraced house for sale
32% below median price

£450,000 - Guide Price

4 bedroom terraced house for sale

Tilehurst Road, Reading, RG30

Properties needing refurbishment in Reading, South East
Needs Refurb
1 bedroom retirement property for sale
On market for 176 days

£150,000

1 bedroom retirement property for sale

Emmbrook Court, Reading, RG6

Slow to sell properties in Reading, South East
Slow to Sell
1 bedroom apartment for sale
Reduced by 14%

£150,000 - Guide Price

1 bedroom apartment for sale

Belgravia Court, Reading

Big price drop properties in Reading, South East
Big Price Drop
4 bedroom terraced house for sale
High yield opportunity

£375,000

4 bedroom terraced house for sale

Town Centre - Franklin Street, Read...

HMO properties in Reading, South East
HMO
6 bedroom detached house for sale
2,599 sq ft

£925,000 - Guide Price

6 bedroom detached house for sale

The Mount, Reading

Properties with planning granted in Reading, South East
Planning Granted
1 bedroom apartment for sale
62% below median price

£70,000 - Guide Price

1 bedroom apartment for sale

Milward Court, Warwick Road, Readin...

Low price-per-sq-ft properties in Reading, South East
Low Price per Sq Ft
2 bedroom flat for sale
62% below median price

£120,000 - Guide Price

2 bedroom flat for sale

Bath Road, Reading, RG1

Auction properties in Reading, South East
Auction

Achieved vs asking prices

Key takeaway: Seller's market

Asking and achieved prices are broadly aligned — little negotiation room on average.

Headline stats

• Median discount: £2,500

• 1 in 4 properties sell at > £10,000 below asking

• 1 in 10 properties sell at > £19,000 below asking

In percentage terms:

• Median discount of 0.9%

• 25% of properties discounted by > 2.6%

• 10% of properties discounted by > 4.6%

Best places to invest in Reading

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1RG17.2%1.1%£394 / sq ft
2RG26.1%2.9%£429 / sq ft
3RG306.0%2.6%£383 / sq ft
4RG314.5%2.3%£424 / sq ft
5RG64.3%3.4%£484 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.