Property investment stats for Longfield, New Ash Green and Hartley, South East

• The area’s top postcode district offers a higher rental yield of 4.1%, which may appeal to yield-focused investors.
• Properties are selling with a median discount of £3,750 (the typical achieved discount), providing scope for negotiation on purchase price.
• The strong presence of families and professionals (with the professionals and managers population in the 71st percentile) supports stable long-term demand for family homes.

• Capital growth over the past year has changed by -6.8%, which may concern investors seeking short-term gains.
• The private rental market is limited (5th percentile), so finding tenants may take longer than in more rental-heavy areas.
• The population is older than average, which could impact future demand if younger households do not move in.

Looking ahead, the area’s fundamentals suggest stability rather than rapid growth. Owner-occupation will likely continue to dominate, with private renting remaining a small part of the market. The older demographic may lead to gradual turnover of housing stock, but the steady presence of families and professionals points to ongoing demand for well-maintained homes.

Given the 206 annual sales and average time on market of 55 days, liquidity should remain reasonable. Investors should expect moderate returns, with capital growth annualised over three years at 1.0% and average yields of 3.9%, rather than dramatic price movement. The outlook is best suited to investors seeking stable, long-term income over speculative gains.