Property investment stats for Kempston, East of England

• The area’s family-friendly demographic profile, with a families percentile in the 80s, supports stable rental demand and long-term tenancies.
• Investors can access a median asking sale price of £350,000 for a three-bedroom house and a median asking rent of £1,512, offering a straightforward route to assess returns.
• The strongest rental yields, at 5.6%, suggest that savvy postcode targeting can improve income performance above the area average.

• The relatively low proportion of professionals and managers, in the 20s percentile, may limit the ceiling for premium rents and capital growth.
• A median discount of £5,000 (the typical achieved discount) on sales signals some buyer leverage, which could mean price sensitivity or weaker demand at higher price points.
• The student and younger adult population is above average, but the degree-educated share is only in the 30s percentile, which may affect the depth of demand for higher-spec rental stock.

Over the next year, I expect Kempston’s property market to remain steady, underpinned by its strong family demographic and reasonable affordability. Rental yields of 5.1% should appeal to income-focused investors, especially with the potential for higher returns in the top-performing postcode.

Capital growth is likely to track close to the recent annualised rate of 3.6%, given the area’s fundamentals and current demand levels. Liquidity should stay solid, with the typical time on market at 38 days and annual sales holding up. Overall, Kempston offers a balanced risk-return profile for investors who prioritise stability and reliable rental income over rapid capital appreciation.