Property investment stats for Hereford, West Midlands

• The average rental yield of 5.0% offers solid returns, especially as the local market is supported by a large private rented sector.
• Achievable discounts, with a median of £5,000 (the typical achieved discount), may give investors some negotiating power on purchases.
• The steady capital growth over one and three years (2.6% and 16.2%) demonstrates a track record of reliable value increases.

• Liquidity is moderate, with properties spending an average of 56 days on the market, so quick exits may not always be possible.
• The professional and managerial population is only in the 20th percentile, which may limit the scope for premium rents or high-end demand.
• The student and degree-educated population percentiles are middling, so demand from these groups is less of a driver than in some other towns.

Hereford’s outlook is quietly positive. The combination of 5.0% average rental yield, a large private rented sector and a price-to-income ratio of 5.0 means both income and capital growth prospects remain attractive. With a £285,000 asking price for three-bedroom houses and £245,000 for two-bedroom flats, affordability is still within reach for many buyers.

The market’s 866 annual sales and average time to sell of 56 days indicate a steady but not overheated environment. Investors should expect gradual gains rather than dramatic spikes, making Hereford a sensible choice for those seeking stable, long-term returns rather than speculative short-term bets.