Property investment stats for Great Yarmouth, East of England

• Strong rental yields of 7.4% make Great Yarmouth attractive for investors focused on income.
• Entry prices are accessible, with a median price per square foot of £161 per sq ft and a price-to-income ratio of 3.8, easing affordability for buyers.
• The private rented sector is vast, in the 95th percentile nationally, signalling sustained demand from tenants and plenty of scope for buy-to-let.

• Capital growth has been inconsistent, with a 1-year capital growth of -6.5% that may concern investors seeking short-term appreciation.
• The area’s degree-educated and professional population sits in the 1st percentile, suggesting limited potential for rapid gentrification or upmarket demand shifts.
• Unemployment is in the 99th percentile, indicating a challenging local economy that could impact tenant stability and long-term price growth.

Rental demand should remain robust given the size of the private rented sector and the high proportion of single-occupier households. Asking rents for a three-bedroom house are £950, and for a two-bedroom flat £795, which, combined with the area’s yields, offers a compelling income case. The sales market is likely to stay liquid, as homes are selling at asking price and not lingering on the market.

However, capital growth is unlikely to be the main draw in the coming year, given the 1-year capital growth of -6.5%. I expect stability in income returns but only modest price rises, with affordability and tenant demand keeping the market ticking along.