Property investment stats for Gillingham (Medway), South East

• The average rental yield of 6.5% is appealing, with the top postcode district achieving an even higher 7.8%, making buy-to-let investments attractive in certain pockets.
• Properties are typically selling quickly, with an average of 43 days on the market and a median discount of £0 (the typical achieved discount), suggesting strong demand and limited need for price negotiation.
• The area’s high student and young adult population, both in the upper percentiles nationally, points to consistent demand for rental properties, especially those suitable for sharers or families.

• One-year capital growth has changed by -1.9%, which may give investors pause if their focus is short-term appreciation.
• The degree-educated and professional population is below the national median, which could impact demand for higher-end or premium rentals.
• The area’s unemployment rate is in the 67th percentile, which is higher than average and could affect tenant stability or long-term growth.

The outlook for Gillingham is mildly positive, especially for investors focused on rental income rather than rapid capital growth. The three-year capital growth sits at 6.9%, with annualised growth of 2.3%, so there is evidence of steady, if unspectacular, long-term appreciation. Given the strong rental yields and quick sales, the market appears to support both liquidity and income-focused strategies.

With the student and young family population both well above average, rental demand should remain resilient. While the area’s recent capital growth has changed by -1.9% over the past year, the fundamentals suggest a stable environment for landlords willing to take a long-term view. Investors should keep an eye on economic shifts, but the balance of affordability and demand makes Gillingham worth consideration.