Property investment stats for Dereham, East of England

• The private rental sector is relatively large for the region, sitting in the 64th percentile, which could support demand for buy-to-let properties.
• Properties are typically selling at their asking price, as shown by a median achieved minus asking price of £0 (the typical achieved discount), indicating a market where buyers are willing to pay what sellers want.
• Investors can access competitive yields, especially in the top-performing postcode district, where the rental yield is 5.2%.

• Short-term capital growth has changed by -3.3% over the past year, so price appreciation has not been consistent.
• The area has a relatively small proportion of degree-educated residents, at the 7th percentile, which could limit demand from higher-income tenants or buyers.
• The population is older than average, with 60+ in the 78th percentile, which may affect long-term rental demand trends.

Looking ahead, I expect the market to remain steady, with the annualised growth over three years at 1.8% reflecting modest but positive momentum. Affordability should help support both sales and rental demand, especially given the price-to-income ratio of 4.9 and rent-to-income ratio of 22.0%. With annual sales at 357 and a healthy number of private renters, liquidity should be reasonable for investors seeking to enter or exit the market.

Rental yields are likely to remain attractive, particularly in the strongest districts, but I would not be banking on rapid price growth in the short term. The older population profile suggests steady, rather than explosive, demand for housing. Overall, Dereham looks like a stable choice for income-focused investors who value predictability over quick wins.