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Property investment stats for Hoylake, North West

A complete guide to property investment in Hoylake.

Last updated: 18 September 2025

Investment summary

Hoylake stands out for its strong owner-occupier base, with a high proportion of homes owned outright or with a mortgage. The population skews older, sitting in the 91st percentile for residents aged 60 and above, and there are fewer younger adults or families compared to most areas. With a price-to-income ratio of 4.4, affordability is relatively favourable for buyers, especially given the median price per square foot at £258 per sq ft. Liquidity is moderate, as homes typically sit on the market for 61 days before selling, and the median difference between achieved and asking prices is £5,000 (the typical achieved discount).

Image of Hoylake, North West

Key investment stats for Hoylake

Median price per sq ft

£258 / sq ft

Average rental yield

3.5%

Capital growth (1y)

4.1%

Sales in past year

85

* Property stats calculated for last full calendar year (2024).

Live property stats in Hoylake

Live prices in Hoylake, North West

* Extreme prices clipped for legibility

Properties for sale

Median price

£375,000

25% of properties below...

£230,000

75% of properties below...

£525,000

Most expensive property

£2,000,000

Live listings

68

Median days on market

61

Should you invest in Hoylake?

Opportunities

  • Capital growth has been steady, with a 1-year growth of 4.1% and an annualised 3-year growth rate of 3.6%, suggesting resilience in the local market.
  • Investors can expect average rental yields of 3.5%, with the highest yields seen in the top postcode district at 2.9%.
  • The proportion of private rented housing sits in the 66th percentile, indicating a healthy rental market for those targeting long-term tenants.

Risks

  • The local rental yield of 3.5% is lower than many high-growth urban areas, which may limit short-term income potential.
  • With a large older population and fewer young professionals or families, demand may be more stable than dynamic, potentially impacting future price appreciation.
  • Annual sales are modest at 85, which could affect liquidity if you need to sell quickly.

Outlook

The outlook for Hoylake is steady rather than spectacular. Given the 3-year capital growth of 11.0% and the area's strong owner-occupier profile, price stability looks likely. The current median asking price for a 3-bedroom house is £390,000, while a 2-bedroom flat stands at £240,000, with rents for a 2-bedroom flat at £862.

Rental demand is underpinned by a sizeable private rented sector, but with a lower proportion of younger residents and families, this is unlikely to surge in the near term. Investors should expect gradual, dependable returns rather than rapid growth or high yields. For those seeking a low-risk, stable investment, Hoylake continues to appeal.

Live properties in Hoylake

Investment properties in Hoylake, North West

2 bedroom flat for sale
5% below median price

£195,000 - Offers in Region of

2 bedroom flat for sale

41 Montrose Court, 1A Market Street...

Priced to sell properties in Hoylake, North West
Priced to Sell
7 bedroom semi-detached house for sale
On market for 172 days

£1,300,000

7 bedroom semi-detached house for sale

Stanley Road, CH47

Slow to sell properties in Hoylake, North West
Slow to Sell
2 bedroom apartment for sale
Reduced by 14%

£300,000 - Offers Over

2 bedroom apartment for sale

Rosecroft Court, The Kings Gap, Hoy...

Big price drop properties in Hoylake, North West
Big Price Drop
4 bedroom detached house for sale
1,210 sq ft

£1,200,000

4 bedroom detached house for sale

Stanley Road, Hoylake, Wirral, Mers...

Properties with planning granted in Hoylake, North West
Planning Granted
6 bedroom terraced house for sale
41% below median price

£435,000

6 bedroom terraced house for sale

Alderley Road, Hoylake, Wirral, CH4...

Low price-per-sq-ft properties in Hoylake, North West
Low Price per Sq Ft

Achieved vs asking prices

Key takeaway: Balanced market

Discounts exist, but they won't transform deal economics on their own.

Headline stats

• Median discount: £5,000

• 1 in 4 properties sell at > £10,000 below asking

• 1 in 10 properties sell at > £25,000 below asking

In percentage terms:

• Median discount of 2.7%

• 25% of properties discounted by > 3.8%

• 10% of properties discounted by > 4.8%

Best places to invest in Hoylake

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1CH472.9%2.9%£277 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.