A complete guide to property investment in Hoylake.
Last updated: 18 September 2025
Hoylake stands out for its strong owner-occupier base, with a high proportion of homes owned outright or with a mortgage. The population skews older, sitting in the 91st percentile for residents aged 60 and above, and there are fewer younger adults or families compared to most areas. With a price-to-income ratio of 4.4, affordability is relatively favourable for buyers, especially given the median price per square foot at £258 per sq ft. Liquidity is moderate, as homes typically sit on the market for 61 days before selling, and the median difference between achieved and asking prices is £5,000 (the typical achieved discount).
Median price per sq ft
£258 / sq ft
Average rental yield
3.5%
Capital growth (1y)
4.1%
Sales in past year
85
* Property stats calculated for last full calendar year (2024).
Live prices in Hoylake, North West
* Extreme prices clipped for legibility
Median price
£375,000
25% of properties below...
£230,000
75% of properties below...
£525,000
Most expensive property
£2,000,000
Live listings
68
Median days on market
61
The outlook for Hoylake is steady rather than spectacular. Given the 3-year capital growth of 11.0% and the area's strong owner-occupier profile, price stability looks likely. The current median asking price for a 3-bedroom house is £390,000, while a 2-bedroom flat stands at £240,000, with rents for a 2-bedroom flat at £862.
Rental demand is underpinned by a sizeable private rented sector, but with a lower proportion of younger residents and families, this is unlikely to surge in the near term. Investors should expect gradual, dependable returns rather than rapid growth or high yields. For those seeking a low-risk, stable investment, Hoylake continues to appeal.
Average yield (%)
* 2025 data for YTD
Median price per sq ft (£/sq ft)
* 2025 data for YTD
Investment properties in Hoylake, North West
£195,000 - Offers in Region of
2 bedroom flat for sale
41 Montrose Court, 1A Market Street...
£1,300,000
7 bedroom semi-detached house for sale
Stanley Road, CH47
£300,000 - Offers Over
2 bedroom apartment for sale
Rosecroft Court, The Kings Gap, Hoy...
£1,200,000
4 bedroom detached house for sale
Stanley Road, Hoylake, Wirral, Mers...
£435,000
6 bedroom terraced house for sale
Alderley Road, Hoylake, Wirral, CH4...
Discounts exist, but they won't transform deal economics on their own.
• Median discount: £5,000
• 1 in 4 properties sell at > £10,000 below asking
• 1 in 10 properties sell at > £25,000 below asking
In percentage terms:
• Median discount of 2.7%
• 25% of properties discounted by > 3.8%
• 10% of properties discounted by > 4.8%
Top postcodes for rental yield and (annualised) capital growth
GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:
HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.
Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.
Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.
GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.
Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.
HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.
Data is updated continuously, matched across sources and rigorously validated.