Property investment stats for Loughborough, East Midlands

• The strong presence of students and young professionals fuels consistent demand for rental properties, supporting yields such as 5.2% and especially in top-performing districts at 5.1%.
• The relatively accessible price-to-income ratio of 5.1 and median price per square foot of £268 per sq ft may offer better entry points for investors compared to pricier markets.
• With properties typically selling in 56 days, there is reasonable liquidity, and the median discount of £5,000 (the typical achieved discount) suggests some room for negotiation on purchase.

• The high unemployment rate in the 94th percentile could signal underlying economic challenges that may affect long-term capital growth.
• Capital values have changed by -2.0% over the past year, which may indicate some short-term price uncertainty.
• The market is heavily reliant on the student population, which is in the 99th percentile, making rental demand sensitive to changes in university trends and policies.

The outlook for Loughborough remains shaped by its role as a university town. Rental demand is likely to stay robust given the very high proportion of young adults and students, which supports the private rental sector's strength. Investors can expect rental yields like 5.2% to remain attractive, especially in areas achieving the top district yield of 5.1%.

However, recent capital growth trends — such as the 1-year change of -2.0% — suggest caution for those focused on short-term appreciation. Over a three-year period, growth has been more positive at 11.7%, with annualised gains of 3.7%. Entry prices and rental affordability ratios indicate the market remains accessible, but the town’s economic fundamentals and reliance on student demand should be monitored closely.